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Case Study – Customer Segmentation

Increasing average revenue by understanding who your most valuable customers are and treating them differently Background Client had a database of purchasers which they used for direct marketing. However they Read More…

Marketing Transformation. What is it and how do I know I need it?

For many companies, the key to marketing success is being able to adapt quickly and efficiently to meet new challenges. However, many are weighed down by a lack of communication Read More…

Five things every hotel marketing team should know about their guests

Analysing guest data may not be at the top of every marketing persons to-do list. It is a specialist skill to find those nuggets of insight which will transform an Read More…

Looking back 21 years

My daughter was born in 1995 and turns 21 today. In many ways, these years have gone in a flash but I thought it was fitting today to look back Read More…