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Case Study – GDPR Marketing Readiness

Ensuring GDPR marketing compliance across a multi-sales channel organisation Background This market leading financial services client had a requirement to be compliant with the new General Data Protection Regulations (GDPR) Read More…

Case Study – CRM Strategy

Multi channel CRM activity to improve customer engagement Background This credit card client was involved in a very crowded market with little differentiation between competitor products. After a positive onboarding Read More…

Case Study – Marketing Transformation

Marketing operating model assessment and recommendations Background This travel client was a global organisation with many divisions, each with multiple teams serving multiple global markets, all with different priorities. The Read More…

Case Study – Customer Journey Maps

Using Customer Journey Maps to drive £2.8m incremental revenue Background Client was trying to encourage customers to consolidate all their pensions held with different providers into a single scheme. However Read More…