Established in 2003, Summercall are a customer management company specialising in CRM, Marketing Operating Model design, Customer Retention and Database Marketing solutions. We have a passion for understanding the customer DNA and translating that into deliverable business solutions. We are registered with the ICO as a Data Controller.
Recent clients include Prudential, Ian Macleod Distillers, Apex Hotels, The Hotel Collection, Gleneagles Hotel, Redefine BDL, Jupiter Hotels and Trump Turnberry. Summercall have also worked for VisitBritain, Lloyds Banking Group, Royal Bank of Scotland and Aegon through an association with Optima Partners.
We work with organisations to help deliver marketing transformation, enabling more effective and efficient customer conversations. We have significant project experience as well as the ability to deep dive into specific issues and opportunities.
Managing Director Grant Denholm has 30 years database marketing experience, is a Fellow of the Institute of Direct and Digital Marketing and is a certified Lean Six Sigma practitioner. Grant has also spoken at several CRM and Database Marketing conferences and has been a guest lecturer at Edinburgh Business School, Strathclyde University, Caledonian University and Napier University.
The Summercall philosophy is that the customer is at the heart of any successful organisation and our starting point for any project is to interrogate the customer data to fully understand the different purchasing behaviours and patterns across the base. Awareness of the customer journey across online and offline channels is a key driver to understanding the moments of truth where marketing effort is required.
This approach to marketing draws on data mining, analysis and segmentation techniques and applies the resulting insight to define a client's customer acquisition, retention or CRM strategy.
Typical projects include writing and delivering CRM strategy, customised segmentation, customer contact strategy, customer journey analysis, GDPR marketing readiness and building and managing customer databases.
> Project managed a major GDPR marketing readiness programme for a leading UK Life company
> In depth data analysis and CRM strategy for a 5 star resort hotel
> End to End Global Campaign Process design for major tourism organisation